Line Data Forum

First, let's try to understand what Marketing Operations means . Of all the definitions available, the most fitting seems to be that of Hubspot, according to which Marketing Operations is " a generic term that describes the people, processes and technologies that fuel the company's marketing ...

Very often I come into contact with companies that approach digital with diametrically opposed expectations: some see it as a life-saving way to business growth, while others approach it cautiously, considering it as something that “must be done because in 2023 we cannot not be online”.


This ...

Why integrate CRM with other marketing tools for B2B contact management;
The criteria for a correct integration of CRM for B2B contact management;
How CRM and Marketing Automation Integration Can Help You Manage B2B Contacts;
CRM integration with Lead Generation tools for better B2B contact ...

As we now know, the starting point for increasing sales and acquiring new customers is to integrate a lead acquisition campaign into your strategy. Obviously, it is not a simple and immediate operation but, on the contrary, complex that requires a lot of care and attention, so how to do it? Let's ...