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Hiperestrategia is pleased to announce that it has joined HubSpot’s Inbound Marketing team as a “Certified Agency Partner” since June. HubSpot, the all-in-one marketing software company, recognizes the value of its partner agencies and is pleased that Hiperestrategia is joining the team that is ...

SEO has a lot to do with the authority and relevance of a website and we have talked about this in some recent articles . However, things are slowly changing and becoming more closely linked to social media activity.

More and more, search engines have begun to incorporate social context into their ...

During the process of optimizing a website, it is advisable to register it within the webmaster tools offered by search engines. In this article, we will examine in general terms the advantages of using these tools.

Why is it important to use the tools provided by search engines?

When we are in ...

To launch a digital marketing campaign, there are a few elements to take into account. First, you need to be clear about the message you want to communicate and the audience you want to reach. Then, you need to analyze which tools are most appropriate for the message and which strategies will allow ...

Over 17% of all traffic comes from mobile devices. If your site isn’t optimized for mobile devices, you’re missing out on new leads and customers. User experience (UX) is very important for mobile users and it should be for you too.

You need to incorporate a new content strategy: Having quality ...

For most companies, each department works in its own area and it is very rare to see two or more teams working together. The marketing department is in charge of running campaigns to attract prospects. The sales department tries to get new clients and, in general, each one measures its results ...

Digital marketing is not written in stone. For each campaign you want to run, you will be able to find various trends, methodologies and tools that will help you achieve your goals.

While this wealth of references can be helpful, there will come a time when you will be confused and confused by so ...

This question is one of many that marketing departments ask themselves when planning their digital strategies. Although the usefulness of social media is already known to everyone and, in general, companies have already realized their potential, there are still some doubts that create insecurity in ...

I recently had the opportunity to participate in the largest inbound marketing event on the planet, Inbound 2014 , organized by HubSpot. More than 10,000 marketing professionals, sales strategists, CEOs of companies from all industries and marketing agencies from around the world met at this event ...

At this time of year, many companies are in the planning phase of their activities for 2015. In your case, as a marketing manager, you probably have several projects on your plate that require the support of an agency. In the case of your digital marketing, you may be asking yourself some of these ...