Line Data Forum

In today's competitive B2B landscape, traditional demand generation tactics are evolving rapidly. The rise of Account-Based Marketing (ABM) as a dominant strategy is transforming how companies approach demand generation, shifting the focus from broad outreach to targeted, high-impact campaigns. This ...

Claspo Blog How to Collect Customer Data: 7 Ways
Today we will delve into the question of how to collect customer data to get the most out of it without breaking the law. After all, one of the conditions for success in scaling a company is the automation of business processes. In turn, automation ...

Clasp Blog How to Create a Video Popup in WordPress
If a picture is worth a thousand words, a video must be worth a million—or at least a few binge-watching sessions. In 2024, the average person spends about 17 hours a week watching online videos. That’s right, that’s basically a part-time job ...

In today’s digital landscape, where customer expectations for personalized experiences are higher than ever, optimizing web content for account-based marketing (ABM) is crucial. ABM strategies that leverage personalized landing pages and content can transform generic website visits into meaningful ...

At first glance, portals that connect supply and demand for a specific product or service seem like a great opportunity for companies in the B2B world.

The logic I often hear is: “Let's sign up, we'll get low-cost quote requests, so we won't miss a single opportunity!

SPOILER: Competition is good ...