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Positive reviews are great because today's consumer trusts online reviews .

Furthermore, it has been shown that:

Boost your search engine optimization results,
Improve your online reputation and
They add a touch of credibility to your digital marketing strategy
Let’s dive into what review ...

Are you looking to generate leads for your business?

If so, you'll need to create a functional lead generation sales funnel.

Let’s see how to build an effective funnel with the help of social proof.

Lead Generation Process – Definition
Lead generation is the process of finding your potential ...

Testimonials are the most powerful marketing and sales tool.

“I don’t know how I ever managed without this before” — Charlie Customer

Quotation marks, a few words and a name, and you have the most powerful ad any copywriter could create. And it's done by your own client!

That’s the genius of ...

Since ChatGPT burst onto the market, big tech companies have been trying to compete with this phenomenon. Within a few weeks, Google launched its generative AI , currently known as Gemini, and has since been trying to get closer to OpenAI's generative AI and even surpass it.

Now Google has taken a ...

One of the elements that is becoming increasingly important in the technology sector is the brand of a product or service. The brand allows us to identify the product or service and differentiate it from the competition, which we already talked about in our previous article on Inbound Marketing ...