Line Data Forum

If you have an online business but haven't managed to get it off the ground yet, or if you want to further improve its reach, you should know that what you may be missing is learning how to build digital authority.

Nowadays, with so much competition online, if you don't invest in building your ...

Have you heard about marketing mind maps but don’t know how to develop one? Then you’ve come to the right post!

Mind maps are great tools for marketing, an area that is gaining more space in companies every year.

According to a 2022 CMO Survey , the amount invested in marketing in companies ...

It is human nature to choose among all the alternatives the one that is associated with one's needs. Therefore, investing in a niche market is increasingly necessary in the business world.

Aaron Ross , author of the book Hypergrowth, goes further. For him, the path to success is “conquering a ...

If you are looking for the best inbound marketing courses on the market, this article is for you.

Here, we list free and paid options that help you increase the visibility of your business, reduce customer acquisition costs, and attract potential students to your course.

First of all, the first ...

Before we talk about digital marketing goals, we want to invite you to reflect: what is most relevant for the next 3, 6 or 12 months in your distance learning course?

Keeping this in mind is important because no content producer -or company- can achieve all objectives at the same time.

John ...

Greater sales capacity: this is the promise of inbound flow.

In all sectors where competition is increasingly fierce, it is necessary to create actions to gain a competitive edge and speak exactly to those who want to purchase your course.

Therefore, this article is recommended for all content ...

If you want to create online courses for companies or legal entities, consider creating your Ideal Customer Profile (ICP).

In short, it relates to the profile of consumers who have the ideal characteristics to purchase your course.

By the way, the ICP should be built before the persona, since ...

Have you ever heard of an inbound marketing funnel? This is a strategy increasingly used by entrepreneurs and producers of digital content, including distance learning courses.

By following a few steps, you can understand whether the consumer is ready to purchase the course and develop more ...

Anyone who works in digital marketing knows how important and challenging it is to convert leads into customers.

According to estimates from Marc Way Shak , 50% of prospects are not potential buyers of what your company sells.

This shows that organizations, as well as course producers, make ...

Inbound marketing metrics are essential for measuring the results of the actions you have been taking within your company.

They help to assess the extent to which the strategy is having an effect, and what can be improved in order to increase the business's revenue and profitability.

Each metric ...