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Has anyone ever said that email marketing and content marketing don't mix well? Maybe not, but just in case, a recent study by Ascend2 and Research Partners dispels any doubts.


The best of online activities for lead generation
In this study carried out in collaboration by these two brands, 7 ...

Mass marketing in Cuba: a historical look at a great communication apparatus
Long before the world was immersed in the digitalized communication systems that govern our lives today, and long before the boom of the " Mad Men " era (the one we saw starring Jon Hamm), a Caribbean nation was ...

Advertising campaigns are comprehensive marketing strategies that are useful in a number of situations for companies, depending on what they intend to promote. Therefore, understanding what they are and what their objectives are is essential to maintaining a well-tuned communication with your ...

All sectors of the economy benefit from SEO techniques. They basically help your website, blog or other media stand out in search results. As such, they are great allies when it comes to boosting lead attraction and, consequently, sales.

And if you want to know which SEO strategies industries need ...

Email marketing continues to be one of the main tools for sales. Therefore, having an updated mailing list is extremely important for companies. Do you want to learn more about the subject and check out the best practices for using this email list?

So, continue reading this article and, in the ...

4 great strategies to achieve high performance in your e-mail marketing campaigns
Today, email marketing is in a highly competitive environment , with great pressure to achieve high performance in your campaigns, and we are faced with a high volume of brand emails that are sent every day to millions ...

How to use emojis wisely to increase the CTR of your eMail Marketing campaigns
Email marketing is the best channel to maintain direct communication with your clients and potential clients and obtain valuable information about them, but millions of brands that send information to their subscribers ...

Types of design you can use in an email depending on your objectives
Although we insist on denying it, it is true that the Email Marketing technique continues to be one of the most optimal channels for communicating with customers , even above such booming and "modern" techniques as social networks ...

Structuring a quality and well-organized image bank is essential for any consistent branding strategy. Find out how!
The use of images is an essential resource for any branding strategy . By making good choices, it is possible to attract new leads and quickly convey ideas that reflect a brand's ...

Techniques to increase your sales with email marketing (Part I)
Getting sales with email marketing is often one of the channel's main goals. Using an email marketing solution along with applying the following techniques will help you make a difference. Keep reading, this will help you.

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