Line Data Forum

As we have already mentioned on more than one occasion, we can define cold emailing as sending emails to users or recipients who do not know you . Emails that are personalized and not necessarily massive but, as we said above, are sent to people who do not know our brand (or, at least, are not ...

As we should all be clear about, Email Marketing is that excellent communication technique used by brands in order to reach their audiences in a segmented and totally personalized way . Without a doubt, it is a totally effective technique that, in terms of return on investment, is -undoubtedly- a ...

Understanding what lead nurturing is and how to use this technique is very important to achieve the best results at each stage of the sales funnel. That's why we've prepared this text with tips to help you in this process. Do you want to convert your website visitors into customers? Then keep ...

In the previous article we talked about how to avoid spam filters and we pointed out the reputation of the sending IP as a key factor. Today we will talk about some practices to improve this reputation and thus improve the deliverability of emails .
Many people tend to think that the best thing for ...

Original CTAs in email marketing that generate clicks
The call to action, or Call to Action, is a fundamental part of any Email Marketing action. Do you want to know examples of original CTAs in Email Marketing to generate impact? Here we bring them to you!

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Examples of original CTAs ...

One of the most recent changes in searches is Google SGE . However, we know that each update from the search engine giant ends up generating a lot of questions. With that in mind, we created this complete content for you.

In it, we will explain what Google SGE is , what changes in the organic ...

From content marketing to investing in alternative communication channels, discover 6 foolproof strategies for generating leads
If you work in digital marketing, you always want to attract potential customers to your business. You should therefore equip yourself with assertive strategies that focus ...

Technology has opened up many doors for companies to communicate with their customers, presenting new products, publicizing promotions and carrying out other campaigns. There are countless tools available to ensure that this communication is effective. However, we are used to seeing campaigns in our ...

Communication with customers has always been a focus for companies, and in this scenario of digital disruption, innovating to communicate with consumers has become an important part of business culture. Marketing 4.0 is in line with this transformation and expands contact through new channels, such ...

This will be the first post in a series dedicated to email marketing tools . In this series we will not only discuss what is known in the industry as ESP (Email Service Providers), but we will also talk about other email marketing tools that can help you make your work more efficient.
We will start ...