Line Data Forum

We have already discussed the importance of big data in a previous post, as the volume of companies that use data for their business has multiplied in recent years.

In this article we will explain what big data analytics is and why it is so important today.

What is big data analytics?
When we talk ...

Every digital marketing action carried out must be accompanied by a subsequent analysis. This is used to verify that the actions carried out have had the desired effects. This analysis includes tools such as sales KPIs ; these are metrics that indicate success or failure. In this article, we will ...

Social media content marketing is a powerful strategy for any business that wants to survive in the digital age. Its main goal is to attract and engage the audience, generating meaningful interactions and promoting the brand.

What is social media content marketing?
How it works
Social media content ...

Storytelling is a way to communicate with your target audience. The purpose of storytelling , therefore, is to get your message across to your potential customers and this message can be of various types: sales, educational, or to make yourself known in terms of your values ​​and mission, among ...

The crisis hit, the budget got tight: “so-and-so” cuts investments in Digital Marketing and reduces the agency’s hours. It’s a sad story, but it’s the thinking of many CEOs and the reality of many companies faced with an increasingly complicated economic scenario.

The opinion is that the money ...

Considered a trend for the future and one of the new ways of advertising, Advocate Marketing arrives timidly, even discredited by some, but with a deeper look at the means of disseminating the message and the interaction between consumer and public than traditional marketing.

Do you know what ...

There's no denying it: smartphones are already part of our lives and it's practically impossible to imagine ourselves without them. Just think about how many times you use your device during the day, whether it's to check social media, research a particular product, check emails or even check your ...