Line Data Forum

2024 | Jimit Mehta
ABM
In the digital age, website personalization has become a cornerstone of effective marketing strategies. Leveraging data to tailor user experiences not only enhances engagement but also drives conversions and customer loyalty. This article explores the pivotal role data plays ...

In the world of digital marketing, efficiency and precision are paramount. Marketing automation, when combined with UTM tagging and CRM integrations, offers a powerful way to streamline operations and gain deeper insights into your campaigns. This synergy not only enhances your ability to track and ...

SEO
February 26, 2024
Image created by Dall-E to show the importance of Google My Business for a local store.
Table of contents hide
1 Local SEO: explanations!
2 How to create a Google My Business listing?
3 How to optimize your Google My Business listing?
4 Criteria that harm your local SEO
60% of ...

Web writing
March 25, 2024
Image created with Dall-E to illustrate the integration of a blog post into WordPress.
Table of contents hide
1 Embed an article on WordPress with the classic editor
2 Embed an article in WordPress with Gutenberg
3 What is Yoast used for in WordPress integration?
Whether ...

I found an explanation in English that defines rather well what branding is based on a rather telling example.

The explanation starts with a question: "what is the difference between a horse and a unicorn?" No, it's not a joke, don't bother looking

If we stick to the physical aspect alone, we ...

What is the mission of a company?
The mission determines what the company does. It specifies the market segments targeted and provides the distinctive element of the brand.

For example, if you are asked “what does Decathlon do?”, you have several possible answers:

Decathlon sells sporting goods ...

And for that, there's no secret, you have to look at the numbers ! If you're betting on social networks, you'll have to check that the people landing on your site via these channels are buying.

If the channel is not converting, you will need to ask yourself why and make a decision accordingly ...

The solution to hope to reach a compromise: announce your budget from the beginning. The freelancer will be able to tell you right away what he can do at this rate. If your budget is too low, you can always ask offshore freelancers to carry out the mission. With the level of quality that goes with ...

It will take longer but your SEO will improve and you won't be pinned down by the web police.

Need help managing your SEO?
Analyze your results to increase your conversion rate
On the internet, the law of the jungle reigns. The conversion rate is 2.3% for the 40 largest sites (Amazon, Ebay and ...

The corporate blog allows you to develop your visibility on the web. By publishing content regularly, you improve your natural referencing.

So you have a better chance of appearing on the first page of Google search results and getting traffic to your site.

(Warning: SEO takes time. You have to ...