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Once the consumer has downloaded the gated content, be prepared for a series of emails over the next few days that explain the benefits of working with your insurance company and how to get started. But don’t rush into selling right away. Instead, demonstrate the value of working with your company ...

Tell the user what they will see in the video using the description section
When you upload a video to YouTube, you should include a description. This will tell potential viewers more about your video and help convince them to watch or continue watching the content.

Write descriptions that clearly ...

It's become commonplace to ask your phone for directions to the nearest restaurant, spa, or park. The convenience is incredible. But it also poses a challenge for marketers: SEO optimization for voice search, where the only search result that matters is the first one.

If you want your site to ...

This process will look different for every business, but the concept is the same. Now you need to think about the next steps and actions you want your prospects to take and how you will guide them through this process through lead nurturing.

Bonus: Outsource marketing tasks that you don't have the ...

Make it easier to contact your business directly from your ads by using phone extensions. These are click-to-call phone numbers that appear in your mobile ads. Google can track conversions from these phone numbers, so you'll always know how you're doing with your ads.

8. Partner Locations
Many ...

The key in 2024 will be finding the platforms and types of content that resonate best with your audience. For companies that have yet to find much success with the platform, this may mean spending the first quarter testing different types and tones of content on the platform. But companies that are ...

It's hard to create a new site because it's not built like your competitors', which means established sites are more likely to rank for highly competitive keywords now.

It's best to target long-tail, low-competition keywords to help your site gain a foothold and rank. If you target highly ...

Select the languages ​​you want to translate your site into. Most plugins require a paid subscription to translate into more than one language, so choose your options carefully.

Most plugins can then edit the various translations to make the site sound as natural as possible to a native speaker ...

Before you start building a website, choose the right platform for your new website in 2024. Here are the key considerations for your business.

Before you start building a new website in 2024, you need to decide what platform you want to build it on. The platform will determine what tools and ...

Regularly review Google Search Console to stay up-to-date on indexing issues. In this platform, you will see “crawl errors,” which will tell you if you have a server error or errors where the search engine can’t find the page. In this area, you will also see crawl rate information and other ...