Line Data Forum

One of the biggest email marketing mistakes you can make is not having a solid grasp of who your recipients are. That offer designed for your female audience sounds great, but not in your male audience's inbox. Providing meaningful and valuable content is a wonderful way to engage and influence your ...

Stimulating interest emails come in when you know a prospect is a good fit and now it’s time to convince them that you’re the right solution for their challenges.

At this point, there is little reason to gate content in these emails. Instead, your objective to stimulate interest and build trust ...

Any inbound marketer knows that forms are an essential element of a good lead capturing strategy. Forms gate your premium content offers and allow you to capture essential details about your leads. A well-structured form can provide your marketing and sales teams with the key information to help ...

Once your blog posts and PCOs are organized by persona, funnel stage and popularity, you can begin to decide which offer to promote on each blog post. Consider the topic of each blog posts and PCO. At this point, you should be able to identify the persona, funnel stage and topic of all blog posts ...

part pricing strategy and part product strategy. It involves offering a version of your product for free and then charging users for additional functionality.

There are two ways you can make a freemium offering: You can take an existing product and slim it down into the most limited form in which ...

Data-driven decision-making is critical for any business looking to improve sales performance. By analyzing CRM data, you can identify patterns, trends, and opportunities for improvement. Review and automate your sales process to optimize for efficiency and results. By closely examining your sales ...

we break it down into simple things like multiple image and text fields to add a degree of safety rails. There is markup and CSS behind the scenes powering the module to make it styled consistently so over time a marketer doesn’t inadvertently break the formatting. Rip and replace migrations might ...

ou're also educating and engaging your existing customer base. In the age of the marketing flywheel, your existing customers shouldn't be forgotten. By using inbound for repeat engagement, you'll not only grow net-new revenue, but also increase expansion revenue from your existing customer base ...

We know that it isn't easy creating remarkable content, but one of the best ways to do this is by making sure that with everything you write, you're truly teaching your readers something. You not only become a go-to resource, but you also start to build trust with your readers. While this strategy ...

There’s been a great deal of discussion about whether pay-per-click advertising techniques align with the inbound marketing methodology. Many marketers claim that PPC doesn’t because ads aren’t permission-based, but are interruptive and intrusive during the search process. Additionally, many ...