One way to help reach your ideal client and turn them into a real client is by identifying your Negative Buyer Personas . We already know that the Buyer Persona is the ideal, not real, client of our company. It is the client that we would turkey telegram data like to reach and for this reason, all marketing campaigns and sales strategies should be aimed at this Buyer Persona or ideal client. But what happens when the ideal client does not match the real client?
Normally, we tend to modify our Buyer Persona so that it fits our real client. But what if instead, we qualify it as a Negative Buyer Persona? Let me explain. If the actual customer is not exactly the most ideal customer for your company, instead of modifying your Buyer Persona, qualify this customer as a Negative Buyer Persona and try to further refine your marketing campaigns until you manage to reach the one who really is your ideal customer .
