According to marketo, of your website visitors are not considering sms gateway estonia buying yet but may offer their contact information. Why and how these people move to the next stage depends on your marketing ability and sales. At this point, however, note that they probably are not thinking of buying anything, so don’t give offers. Instead, bring attention to your brand without pushing any particular service or product. Ensure you focus on ideas, information, or solutions to these people’s problems. The content should be informative, fun, exciting, and engaging at this stage. It needs to stand out from the competition.

Stage : interestonce a lead passes through the awareness stage, they evaluate it based on their interests. At this point, you’ve captured their attention and they will spend time getting to know your brand. They’ll consider their problems and conduct competitive research to ascertain if you’re offering the best products. They may browse your website, read your blogs, or go through your past customer reviews. However, they are not prepared yet to make a purchase. In this stage, your goal should be to familiarize them with your brand and build a lasting relationship. Offer consistent content that interests them and share it via various content channels.