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You have probably asked yourself many times: Does email marketing really work? And the answer is clear: Yes .
Email marketing is nothing new, on the contrary. But far from being obsolete, email marketing is still relevant. At Tresbombillas we are going to tell you how to get sales and create a bond with your clients through email marketing .
Objectives of an email marketing campaign
Email marketing can help achieve 3 goals:
Notoriety: making your business known
Image: positioning yourself as an expert
Action: sell your products and services
Therefore, with email marketing we manage to position vp maintenance email lists ourselves in the minds of our target audience, remind them who we are, the offers we have and we should always try to do it in a personalized way .
Advantages of email marketing
1. Converts 3 times more than social networks
When used properly, the conversion rate of an email campaign is much higher than that of social media . It is considered one of the most profitable channels in online marketing, but it is necessary to have a clear, concise content strategy that provides value.
2. Segmentation
Sending the wrong message to the wrong person can be a disaster for connecting with your audience. When a subscriber receives messages that are not relevant, they may feel like you are wasting their time and start ignoring your messages, unsubscribing, or even worse, marking your emails as spam. But don’t worry, the good thing about email marketing is that if you know your audience well, you can establish segments. Age, city they live in, marital status, interests… use the parameters that are most relevant to your brand and divide your email marketing audience into groups. Creating personalized content for each group takes more time than sending mass emails, but it is an investment that is worth it .
3. Personalization
Personalizing messages increases the effectiveness of email marketing campaigns. Being able to address your potential customer by name is a key advantage . When you treat the customer as a one-on-one, they feel special and have a feeling of distinction and preference. This is a key feature for having positive opening rates. And it is no longer just about including the name in the greeting, but about creating personalized micro-offers based on the needs of each user .
4. Increase cross-selling
The recipient may already be one of your customers, but they may not know the full range of products or services you offer. That's why you can take advantage of this and send a monthly newsletter to recommend other products you have , promote the update of a product or include add-ons, if applicable.
5. It positions you in the minds of your consumers
Most of the time, a customer does not buy a product or service again because they have forgotten that it exists. This tool prevents this from happening by building a flow of reminders so that when the customer is ready to buy a product or service similar to the one you offer, your company is their first choice.
6. Provide value
When a user subscribes to your email list, they expect to get a reward that they find valuable: a discount, an answer to a question, a solution to a problem, information, or even just entertainment . The more value you provide to your subscribers, the more they will trust you and the more likely they are to buy your products. So when designing your email content, ask yourself a simple question: how are you going to provide value to your email marketing audience? To get off to a good start, you can offer them guides, discounts, ebooks, or other valuable content as an incentive to subscribe to your email list .
Tips for success with your email marketing campaigns
1. Welcome new users
Your welcome email can make a great impression or a bad one. First impressions count, so you need to be smart about hitting the mark with the first message you send to a new user after signing up. To connect with your audience and get your relationship off to a good start, make sure you include at least these points:
A thank you for joining your list. Everyone likes to feel important and valued!
A presentation of your company.
An explanation of the type of content they will receive in the emails.
Some extra valuable content.
2. Listen to your subscribers
Listen to your audience, encourage them to send you feedback and always respond to their questions to build a relationship of trust . And of course, their comments will help you to further refine your strategy, so you will also benefit.
3. Optimize your database
Every email marketing strategy starts with the creation of a database, that is, a contact list of people, companies and entities with which you are interested in establishing business relationships. To create a good database, it is important to keep these principles in mind:
Include all the necessary information . Name, company and email are essential, but you also want to know the person's position, whether they are responsible for making decisions, how you first made contact and whether they have responded to your previous emails.
Data protection is very important , so you need to make sure that your list complies with all GDPR regulations. In particular, it is essential that the user has given their consent to be included in the list and that you offer them the possibility to unsubscribe at any time.
Content and product demonstrations are a classic “hook” for expanding your database, but don’t forget that you can also draw on professional or even social contacts.
Remember that quality is more important than quantity . Only include contacts who are genuinely interested in your products and services and who have an influential role in the purchases of their company or organization. As you launch email campaigns, you will be able to filter out those users who do not respond.
