Therefore, in our article today we are going to talk about what practices should be followed within companies, through Email Marketing, in order to improve the positioning of our brand.
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How Email Marketing can help us in our brand positioning
1.- Sending regular and close newsletters
2.- Planning and structuring in time
3.- Showcase for carrying out certain actions that improve positioning
How Email Marketing can help us in our brand positioning
In Marketing, we understand brand positioning as the place that a brand occupies in the minds of consumers with respect to the competition. It is a way of differentiating ourselves in the market with an image (which we will transportation email list gradually forge and grow), which will be our own and built through distinctive attributes, benefits and values. These will undoubtedly be the aspects that we will try to share with our audience, through our contacts with them, and will have been previously defined through a business strategy.
Well, having said that and having refreshed the concept of positioning, we can move on to talk about how Email Marketing is able to help us position our brand. Although, obviously, all our efforts (through the different communication techniques) should be aimed at the same point.
#ctaText??# How Email Marketing can improve a company's positioning
1.- Sending regular and close newsletters
Newsletters, sent periodically, are shared with our audience after prior planning and are intended to ensure that all members of the community are properly informed of the brand's news. However, with this type of mailing we also give users the opportunity to communicate with us and make them feel part of the brand . We will thus know what their opinion is, what they want, what their tastes are, etc. And they will notice this. And, indirectly, the positioning of our brand will increase.
2.- Planning and structuring in time
When a mass email is structured and planned over time, it undoubtedly strengthens the brand image in the eyes of consumers, helping to obtain -even- new leads and new clients. Without a doubt, good strategic planning in your mailing calendar will help you to build customer loyalty and contact those who want, little by little, to start becoming part of your community.
Again, in this aspect, your brand positioning will increase.
3.- Showcase for carrying out certain actions that improve positioning
Furthermore, Email Marketing is also an excellent showcase for carrying out certain types of specific actions, such as promotions, discounts, gifts, launches, etc. In addition, it allows to carry out, to a greater or lesser extent, annual campaigns established as brand milestones, on dates such as Christmas, Halloween, summer, spring, etc. Once we have the correct (and planned) message, Email Marketing will allow us to reach our audience and make them know us . For example, that is what happens with annual milestones - and known to all - such as El Corte Inglés' 8 Golden Days , Mediamarkt's VAT-free day or Amazon Prime Day , among others. Don't these events make you position the brand, in your mind, in a unique way?
