Well, having said that, we are sure that, on more than one occasion, you have carried out this type of mailing with the aim of expanding your user community and making your brand known, but you should know that cold small business email list emailing is a delicate technique, which is not always well received by the users who receive the email. Therefore, as -despite this- it is a necessary technique, today we are going to give you a series of tips for you to apply in your cold emailing campaigns, so that the results generated by this type of campaigns, about your brand, are as appropriate as possible.
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How to do cold emailing properly?
1.- Write a subject that is relevant
2.- Personalize your message, but without going overboard
3.- Try to make your introduction and preheader attention-grabbing
4.- Be clear and direct with your message: don't waste the user's time
How to do cold emailing properly?
As we said, you've probably sent this type of email before, right? And... Have you managed to get a response from any user? According to a study carried out by the MailChimp tool, only 2.43% of all users contacted with a cold email generate any kind of engagement. So, you shouldn't worry if the results of this campaign haven't been what you expected... it's not an easy task to get high results through cold emailing!
#ctaText??# Checklist for your Christmas email strategy
However, in order to ensure that everything you are doing through your emails is appropriate, follow these 5 tips that, as an expert tool in Email Marketing , we want to give you from Mittum:
1.- Write a subject that is relevant
The number 1 step for a user to decide to open an email is, basically, that the subject line is attractive for them and captures their interest. If not, you can be sure that they won't. Remember that today's users live at a breakneck speed, so they don't have time to waste on anything and, surely, when they enter the email, they spend a matter of microseconds checking their inbox for promotional emails, and, if they don't see something attractive, they will send the email directly to the trash, and, of course, even more so if they don't know your brand. So we recommend that you think very strategically about the words that will make up your subject line .
Oh! Importantly, remember that personalizing the subject line with the name of the user in question can increase the chances of the email being opened by 50%.
2.- Personalize your message, but without going overboard
As we said above, adding the user's name to the subject line of the email increases the chances of it being opened by up to 50%. Therefore, we recommend that you personalize not only the subject line, but the entire email in general, based on previous research that shows you what a user might need from your brand. However, there is one thing we need to be clear about, and that is that the user does not know your brand, does not know who you are, so you should not over-personalize your content, or they will feel that you are invading their privacy, without them even knowing who you are.
