Furthermore, it has been shown that:
Boost your search engine optimization results,
Improve your online reputation and
They add a touch of credibility to your digital marketing strategy
Let’s dive into what review marketing is and how to create a successful review marketing strategy for your business.
What is review marketing?
Before we dive into the definition of review marketing, let’s review what online reviews are .
Online reviews in a nutshell
Essentially, online reviews are a form of social proof. They provide potential kazakhstan phone number list new customers with a snapshot of your online reputation.
Reviews can range from a star rating on popular review sites (like Google ) to an unboxing of someone unpacking the contents of your product on social media.
Online reviews in a nutshell
In short, online reviews show real experiences from customers who have already purchased something from you .
Nowadays, having positive reviews is essential for gaining new customers in any industry because people trust them more than recommendations. Before someone buys from you, they will want to check out the kind of customer experience you offer.
This is where review marketing comes into play.
Review Marketing – 101
Review marketing involves you
You actively seek to generate more customer reviews from the customers you already have AND
You include reviews in your marketing strategy.
In other words, having an effective review marketing strategy requires you to look for ways to get fresh online reviews instead of simply waiting for people to leave you positive or negative reviews on review platforms.
Advantages of review marketing
In case you're still not convinced about focusing your efforts on customer reviews, here are some benefits:
1. You get customer feedback
A company focused on customer centricity is more likely to succeed than its competition.
To be customer-centric, you need to come up with a customer feedback collection strategy . Keep in mind that if you receive negative feedback, it will help you improve your business.
2. Possibility to respond to negative reviews
There's nothing worse than going to Google, typing in your company's name, and finding threads of people criticizing it.
Responding to negative reviews gives you the opportunity to change the tone of the conversation from negative to constructive.
If you receive bad reviews online, respond to them within 48 hours. It shows that you are willing to fix the problems and offer something good to your customers.
3. Turn customer reviews into revenue
Once you have customer reviews, it's time to put them to use. That means
Post them on social media,
Include them on the web
Use them in all communications (email, newsletters, etc.)
Include them in sales presentations
Include some review in the offers
benefits of review marketing
5 Ways to Make Review Marketing Effective
Now that you know why your digital marketing needs lots of reviews to be successful, let’s dive into 5 specific strategies you can try.
First of all…
1. Get more reviews, constantly
Unfortunately, many businesses cannot use online reviews because they don't have any.
It's hard to create engaging social media posts packed with online reviews if you only have a handful of them, and they date back to 2017.
Data shows that in 2021 , 81% of consumers only considered reviews from the previous 6 months. That means that individual positive reviews from even a year ago, no matter how good they are, are irrelevant.
They play a role in your overall star rating, but not as individual reviews.
Since consumers rely so heavily on online reviews when making their purchasing decisions, you want to make sure you have a constant cycle of fresh reviews.
Simple tricks to get more reviews:
Ask all customers to rate you on different platforms with a direct link
Automate review collection – ask after every interaction
Include a QR code at the bottom of the receipt or inside the packaging
Send an email a couple of weeks after delivery or purchase
Respond to all reviews (especially if it's a bad one!)
Make it easy to rate yourself on your homepage
A good rule of thumb is to make it so easy for customers to review your business that they will do it regularly.
2. Use customer reviews in email marketing
When sending offer emails to your customers, nothing works better than including good feedback from existing customers.
Because?
Because social proof is the driving force behind most of our purchasing decisions.
“If so many people appreciate this service that its overall star rating is 4.7, it must be good.”
How to use reviews in email marketing
Know your target audience
Identify your biggest problem
Choose the best reviews that reflect how you solved that problem
Include them in the email
You can (and should!) also use customer reviews to promote all new products and services to achieve those marketing goals. Pro tip: A/B test different reviews for better results in the future.
3. Share reviews on social media platforms
Surprisingly, when a consumer sees what others think about a product, they will be more inclined to leave a review themselves. Just remember to provide them with a direct link to
