■Customer purchasing behavior process AISAS Attention Learn mauritius email list 150000 contact leads about the existence of products and services Interest Have interest in products and services Search Research products and services that interest you Compare other products . Prevent loss of business opportunities By building relationships with potential customers and generating MQLs by sending email newsletters and holding seminars, you can prevent losing business opportunities. Not all potential customers acquired through marketing activities are likely to place an order.
Some of them may have just become interested in the product, and some may be gathering information. For example, if you forget to follow up with a potential customer by asking them to just provide you with materials so that they can gather information, you may lose the opportunity to a competitor. If the marketing department can nurture the potential customers they acquire and generate MQLs, they will be able to build trust with customers who are less likely to become prospects, preventing the loss of business opportunities.
