This type of software then french guiana email list 100000 contact leads allows the use of new prospecting methods, such as digital prospecting , in order to be able to work a large number of prospects in a personalized way, and to gain in commercial profitability. Modeling relationships between individuals a btob database must allow connections to be established between prospects. Modeling the network and the role of each customer in the purchasing process is essential. With an average of decision-makers to convince in btob to make a sale, the ability of salespeople to interact with the different decision-makers allows them to better influence the act of purchasing , and to establish a lasting relationship with their customers.
The database must reflect this wealth, and allow connections to be made between the different people. Over the past year, of smes have increased prospecting results thanks to the use of their crm, and have managed to generate additional revenue by prioritizing prospects according to their decision-making power. Manual enrichment, therefore constant vigilance the complexity of a btob company's customer databases is due to the wealth of information contained in the crm. If the database is enriched with information automatically, it must also be enriched manually during physical interactions with prospects.
