For example, a washing french polynesia email list 150000 contact leads machine manufacturer will not be able to simply say: ultra-drying washing machines, kg, a++, plexiglass porthole . Ultimately, a value proposition is all of these elements, but not only! Tip : include the essential elements of a value proposition let us pool together what is best in us and enrich ourselves with our mutual differences. – paul valéry we can already see more clearly! But then, what is a value proposition? It is quite simply the real starting point of your btob website .

It must present you, promote you and distinguish you from the competition . In short, it is the reason for your activity. When reading a good value proposition, the internet user must be able to know if you meet their needs and challenges, and if they are part of your target market. The value proposition is structured around distinct elements: a signature that must be short and dynamic. It summarizes your positioning and the main focus of your activity.