Data-driven decision-making is critical for any business looking to improve sales performance. By analyzing CRM data, you can identify patterns, trends, and opportunities for improvement. Review and automate your sales process to optimize for efficiency and results. By closely examining your sales process, you can ensure that each step is essential and vk database adds value. You may also find ways to eliminate steps that aren't providing value or could be automated.
Analyze your sales data
HubSpot's sales reporting software provides extensive pipeline data to accurately forecast performance and coach your team to reach its goals. The reports in HubSpot use the customer interactions and data from your CRM; they streamline your sales process and give visibility into how well your pipeline is performing.
Plus, powerful reporting allows your teams to gain visibility into KPIs, helping you reach your revenue targets more intentionally and effectively. We recommend the following reports in Sales Hub to see how effective your process is and where there may be room for improvement:
Pipeline Report: This report identifies where your team succeeds and needs improvement within the sales pipeline.
Typical Conversion Rates Report: By monitoring your conversion rate, you can pin down the points in your sales lifecycle where you're excelling or underperforming.
Average Deal Size Report: The average deal size report provides the foundation for your reps' quotas and enables you to set expectations and objectives for your sales cycle.
Won and Lost Deals Analysis Report: If you want to get a true understanding of your business, then you need to pay attention to every deal – not just those still in progress. Keep track of the deals you win and lose, so you can have an accurate idea of where you stand.
Lead Response Time Report: This report compares the average time it takes your sales rep to follow up with a lead against industry standards.
As a bonus, not only is data quality easily maintained with HubSpot, but it's also automatic. In Operations Hub, the data quality function will declutter date properties, fix phone numbers, and even capitalize names. All with the click of a button, so your sales reps can focus on selling — not data entry.
