adsInformation flow ads, popular ads, video ads, live broadcast ads, search ads, fan headlinesInformation flow ads, display adsThere are not too many ads on Bilibili! In-feed ads, pre-roll ads, banner ads, live streaming ads In-feed ads, splash ads, live streaming ads Marketing Content marketing, influencer marketing, loyalty programs Promote UGC, influencer marketing and integration Shopping Content marketing, Weibo stories, link Taobao/Tmall, use Yizhibo Content marketing (value!), host live discussions, work with industry thought leaders Content marketing, interactive live streaming, product reviews, influencer collaboration Content marketing, influencer collaboration, brand challenges, live streaming, direct sales That’s it! The Takeaway – Chinese Social Media When it comes to the best social platforms for Western businesses to enter or expand in China, there are hundreds of social apps to choose from.
While there is a lot of overlap in audiences, services, and benefits, these are the most relevant to specific USPs for international brands: WeChat: China’s all-in-one app, basically a go-to tool for brand presence Xiaohongshu: community uae whatsapp resource commerce, reaching millennial and Gen Z women with purchasing intent Zhihu: deep discussions (Q&A forums), knowledge audience, thought leadership in specialized fields (tech, education, etc.) Bilibili: attracting digital natives and tech-savvy How to get followers for WeChat Official Accounts Home Blog How to get followers for WeChat Official Accounts Posted on September 25, 2024 Christian Manley is a British-American with an MA in China Studies from the London School of Economics.
He has been helping English-speaking countries and East Asia communicate since 2014. In the past, he has worked with gaming and tech companies to learn how to translate and design UI/UX for foreign markets, as well as teaching English, making games, and working as a narrative designer. Any company looking to expand in China must be familiar with the Chinese social media and messaging super app WeChat.
