How to sell more by implementing 360 marketing

[SakibIslam&8]

For most companies, each department works in its own area and it is very rare to see two or more teams working together. The marketing department is in charge of running campaigns to attract prospects. The sales department tries to get new clients and, in general, each one measures its results separately.

This way of working is not entirely wrong, as each department can focus its efforts on its own objectives, but it does show a short-sighted vision. If everyone aims in their own direction, the company's overall objectives are affected.

But is there a way to concentrate the efforts of several areas to increase the profitability and efficiency of processes? Fortunately, the answer to this question is 360 marketing.

What is 360 marketing ?
In short, it is a methodology that encompasses the entire digital marketing process, from when a person visits your website for the first time until they become a customer.

Although the technology necessary to close this cycle exists today accounting directors email address few professionals are taking advantage of it. For many, the idea that the processes necessary to close the cycle are very complicated and confusing still exists.

To have an effective marketing team, you must dispel these myths and assumptions by implementing a system that allows you to tie every lead, customer, and dollar back to the marketing initiative that created it. By doing so, you'll be able to demonstrate your value and understand how you can reach your audience more effectively.

How to implement a 360 marketing process in your company?
The easiest way to close the marketing and sales loop is to create a central hub for all your activities, and there's no better place to do that than your website. With the right tools, you can have all your traffic—from search engines, social media, email marketing, referral links, paid search, even offline campaigns—filter through your website.

The steps you need to follow are as follows:

The first step is to identify the traffic sources that your website has and measure them separately. With the information you collect, you can determine trends and compare the effectiveness of your channels. If you know which are your most valuable traffic sources, you can pay more attention to them and focus on optimizing the rest to improve their performance.