How to measure the results of a digital marketing campaign

[SakibIslam&8]

To launch a digital marketing campaign, there are a few elements to take into account. First, you need to be clear about the message you want to communicate and the audience you want to reach. Then, you need to analyze which tools are most appropriate for the message and which strategies will allow you to achieve the desired results. With all this, you will have all the information you need to get your campaign on the right track.

If a campaign is well planned, you only have to worry about one thing: getting information quickly and constantly to evaluate the results. One of the great advantages of digital marketing, aside from its costs, is that all the actions taken are recorded and stored somewhere, whether in the statistics of your website, social networks, blog or email marketing platform. This availability gives you a strategic advantage since, instead of relying on assumptions to decide which ideas work, you can use real data to audit directors auditors email database review each campaign and take specific actions to correct or modify the course. The key to a successful digital marketing strategy is being able to learn from each campaign to improve the next.

But, as you can probably guess, this strategic advantage will only exist if you know how to handle the information and can interpret it correctly. For example, if we're talking about your website , here are some of the questions you should be able to answer to analyze the effectiveness of your actions: How many visits did your website have this month? How does that number compare to the previous month? Which pages are the most visited? What are your biggest sources of traffic? Which keywords are driving the most traffic? What content is your audience consuming the most?

Answering these questions requires the right tools. If you already have this information, you're on the right track. If not, it's time to get down to business and create a reporting system that monitors the most important metrics. The two key pieces of this system are marketing software and a CRM. Both systems need to be connected in order to share information and create a closed loop where any member of your team can have the necessary information immediately.

With this closed system, the results of the marketing campaign and its effect on sales can be analyzed as part of a single process. On the one hand, marketing can share complete information about the leads (their activity on the website, their engagement with the campaigns, their download history and even their presence on social networks) and alerts when an interesting lead takes specific actions such as visiting the website, responding to a campaign or making a request for information. On the other hand, the sales department can share information such as records of emails, calls or approaches that have been made with each lead and whether these actions were effective.

Another advantage that this reporting system will provide is the ability to track the source of each of your clients' visits. For example: paid search, organic search, social media or email. It will also allow you to analyze each channel using other key metrics such as visits by channel, leads generated by channel, etc. With this information you will be able to optimize your marketing actions and focus on the channels that are giving you the best conversion rates.

Finally, a reporting system will allow you to examine the conversion process for each customer. By calculating the percentage of customers who visited a specific page or who downloaded that offer or attended that webinar, you will be able to know which content was most engaging and most effective in closing sales.