Send tailored product recommendations
Recent data by McKinsey & Company shows the importance of personalization based on consumer insight. The bottom line — customers like personalization. It helps them see more of what they want and makes them feel understood by brands.
A graph showing an email personalization survey for email marketing based by McKinsey and Company.
For your next targeted personalization campaign, use dynamic content in emails.
Case study: Netflix
Netflix targets users with tailored content based on what they already engage with. When a new season of a show they watched comes out, or if there is a similar show to stream, Netflix lets them know.
A personalized email marketing campaign by Netflix.
While their emails aren’t the only factor behind Netflix’s 2.4% churn rate, they play a part in their overall marketing strategy.
Further reading: Personalized Emails: How to Reach Customers and Generate Sales
5. A/B test your email marketing content
Hesitating between two subject lines? Not sure norway telephone number data what content your audience will react best to? A/B testing is one way to find out — and a great way to optimize your campaigns’ open rates and click-through rates.
Test different email subject line formulas, content formats, and CTAs. See which ones get the best engagement and adjust your strategy accordingly.
Even more than subject lines, calls to action, and copy, email marketing success hinges on reliable email deliverability.
All-important for email marketers, email deliverability refers to the ability to deliver an email to the inbox.
When all goes according to plan, the email makes it past the spam filters and arrives at its destination. When deliverability is compromised, the email lands in the spam folder or, worse, your sender IP is blocklisted by the ISP.
While deliverability often depends on technical factors, there are plenty of non-technical ways to help your email newsletters reach the inbox.
Here are some deliverability best practices:
Make sure the email subject line doesn’t come across as spammy or overly promotional. If a contact decides your email is spam before even opening it, your deliverability rate is likely to suffer.
Keep your subscriber database up to date by removing unengaged contacts and inactive addresses.
Only send to opt-in subscribers. Send emails to someone who’s never heard of you and it’s likely they’ll report you as spam. This will harm your future deliverability.
Always include an unsubscribe link. Under the GDPR (Europe’s data protection regulation), an individual has the right to dictate how their data is being used. The act of unsubscribing falls fully within those rights so this option should always be available.
Further reading:
