The following conclusions were made:
The presence of any extended snippets negatively affects clickability and CTR . Without extended snippets, the average CTR for the site under study was 14.6%. At the same time, in the search results where extended snippets appeared, the CTR was only 0.46%. For other extended elements of the search results, the CTR was 0.69%, which is almost 22 times lower than without them.
The presence of extended snippets even for the TOP of the search results has a negative impact on CTR. If your site occupies the TOP position, your CTR decreases from 30% to 19.6%. And the presence of your site in an extended snippet implies a CTR of only 8.6%.
The decline in organic traffic while maintaining the same number of requests is 2.5% per year, and traffic has been falling annually for three years now.
The decrease in CTR in search results is not directly related to the influence of contextual search results; more precisely, the influence of context on organic erosion is insignificant.
More than half of search queries (49%) currently do not generate any clicks.
Rich snippets were displayed almost three times less frequently a year ago, in particular, video and image snippets.
The website promotion strategy should be based on searching for queries without extended snippets with low competition and high traffic, which is becoming increasingly difficult to implement every year.
CTR в Google
Nikolay
Looking for traffic to hong kong phone number library your site? SEOquick will attract you 100% organic traffic!
SEO is your long-term and reliable source of traffic from Google and Bing search engines.
We will provide comprehensive SEO promotion: content, reputation, internal optimization, link building.
Our SEO is white, our goals are your entry into the TOP! We know exactly what and how. That's exactly what you need, right?
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
What is a rich snippet?
As you understand, zero issuance is a trend of 2019.
Now many people are discussing how to get there and how to get a lot of traffic.
In this block, we will look at how to write content correctly to get into the rich snippet block.
An extended snippet (or Featured snippet, zero output) is an output element that displays the answer to a user's query above the search results in a specially designed block. There are four types of extended snippets - definition, checklist, answer to a given question, or table.
The length of the answer can be quite short – one or two sentences.
Google follows certain principles for choosing featured snippets and focuses on “exactly matching the question” in the content and the presence of an answer to it in the text.
Расширенные сниппеты
Rich Snippets in SEO in 2022
Расширенные сниппеты в SEO в 2022
According to a large study from Semrush (2018), 41% of keywords display rich snippets.
Ключевые слова с расширенными сниппетами
It is known that words with questions more often generate an extended snippet of the “ Paragraph ” format.
Слова с вопросами генерируют расширенный сниппет
The most common keyword questions that are used to generate rich snippets are:
Why
When
Where
Where
Will it be?
Is it possible?
The exception is the “ How ” question, which more often generates a list based on statistics.
