Resources with a low rating by default cannot receive such a "goodie".
A site with extended hotlinks sometimes takes up more than 60% of the search results page.
Let's take a closer look at why you should understand quick links!
Почему Вам стоит разобраться с быстрыми ссылками
Search engines create quick links to make it easier to find information and provide the user with a choice.
With the help of additional navigation elements, a person can directly go to the section of the site that interests them in order to quickly view a product or service.
In turn, for owners of online resources, such links are a significant advantage; they attract attention to the site, increase its CTR and contribute to increased traffic.
Unfortunately, you won’t be able to create quick links in Google Search Console or Yandex Webmaster on your own.
However, you can apply simple recommendations that will increase your chances of joining the ranks of the lucky ones.
Read and implement!
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What are quick links?
General concept of quick links.
For what purpose are they used?
4 facts about BS that you need to know.
Quick links (QL) are links that appear under a site snippet on a search results page.
Mostly they lead to the most popular sections of the resource from the point of view of Yandex or Google.
Где отображаются быстрые ссылки
With the help of this functionality, the system tries to intelligently focus the user's attention on services or products, thereby facilitating the search process.
Quick links are an element of additional navigation.
Thus, when going to the SEOquiсk resource website, a person can immediately select the required section: “About us”, “Work cases”, “SMO/SMM promotion”, “Portfolio”, and so on.
Thus, BS are a great way to make a snippet as visible and informative as possible.
In addition, such links allow you to increase the flow of traffic to the site, and therefore its conversion.
4 facts you need to know about quicklinks:
the results with quick links will not be displayed for a specific user request (for example, SMO/SMM promotion), in this case a general request is required (for example, SEOquick);
Most often, quick links are assigned to sites that have a certain reputation in their circle (we are talking about sufficient brand recognition);
the number of links displayed in Google and Yandex search results varies from 2 to 6 (2/4/6); before 2007, this figure was 12;
One of the criteria for obtaining links is that the site is included in the TOP-3 results among resources for which the search engine has determined the BS.
Interestingly, until mid-autumn 2016, Google links displayed in search results could be adjusted.
