It’s best to complement your supporting copy with images or videos to illustrate your points and segment the text into several short sections for clarity.
Example of good landing page copy from Slack
Landing page copy (Source)
Compliant data collection form
Forms are integral components of lead capture and squeeze pages. Typically positioned below the header or next to brief supporting text, they may appear multiple times throughout the landing page, especially in longer formats.
When designing your form, keep it concise and collect only essential information. At the top of the marketing funnel, requesting minimal details like an email address and name will increase your campaign slovenia telephone number data conversion rate. If you target a more qualified audience, you can ask for additional details like personal characteristics or company information.
Landing page form example from Qualtrics
Form example (Source)
Most importantly, all your forms should comply with relevant laws in the countries you’re targeting. In the EU, the GDPR is the main privacy and security law. It requires businesses to collect explicit consent from contacts before sending marketing communications.
To keep your forms compliant, always include a consent checkbox below your forms.
CTA
The CTA button is a small yet critical part of every landing page. It's what encourages visitors to do something — like buy a product, download a guide, or sign up for an event.
Here are a few tips to create an effective CTA for your marketing landing pages:
Your CTA should tell visitors exactly what you want them to do. For example, "Buy Now," "Download Your Free Guide," or "Join the Webinar."
Make sure your CTA stands out on the page. Use bold colors and plenty of space around it.
Use action words that push people to take the next step, like "Start," "Discover," or "Get."
Display your CTA in multiple places on your landing page, not just at the end. You might put it after your headline, next to the form, and at the bottom of the page.
Example of a landing page CTA from Circle
CTA example (Source)
Extra elements
Depending on your needs, you may want to include additional content on your landing page, such as:
Social proof: Testimonials, client logos, or case studies to build trust with page visitors.
