Delivered directly to the inbox, LinkedIn messages benefit from a higher response rate. This platform encourages engagement through regular and visible interactions. On the other hand, email often requires several exchanges to establish a saudi arabia email list strong connection. Therefore, you should choose the channel that maximizes your recipients' engagement.
Recommendations
Magileads offers a multi-channel prospecting solution that connects two essential channels for B2B professionals: email and LinkedIn. Integrating these two methods into a single tool allows you to optimize the performance of prospecting campaigns by reaching potential customers on complementary channels, while offering a more personalized and less intrusive approach.
Email remains an essential tool for directly reaching decision-makers in a professional setting and finding qualified prospects. Thanks to automation and advanced personalization, email campaigns through Magileads achieve high open and conversion rates. Here are some key benefits of email prospecting:
Message Personalization – The tool allows you to personalize each email based on specific information about the prospect, thus increasing the relevance of the message.
Campaign Automation – By scheduling email sequences with automated follow-ups, users can follow up with their leads without additional manual effort.
Performance Measurement – Thanks to email prospecting, users have access to detailed statistics (open rate, clicks, positive or negative response) to adjust their campaigns and improve their effectiveness.
LinkedIn Prospecting on Magileads
LinkedIn is a must-have platform for B2B prospecting, where professionals can connect directly with potential customers in their network. Magileads integrates functionalities that automate and optimize this prospecting, while maintaining a human and personalized approach. The benefits of prospecting through LinkedIn include:
Direct access to decision makers: LinkedIn or Linkedin Sales Navigator allows you to identify and contact decision makers at specific companies, often more quickly than through other channels.
Automation of invitations and messages: Magileads allows you to send automated invitations and personalized messages to potential clients on LinkedIn, respecting the limits of the Linkedin platform.
Non-intrusive approach: Unlike emails, messages on LinkedIn are often perceived as less invasive, because they are part of a professional framework already known to the potential client.
Combining email and LinkedIn to maximize impact
Using email and LinkedIn together in a B2B prospecting or sales strategy can significantly increase the chances of conversion. Email and LinkedIn are complementary: a prospect who does not respond to an email can be contacted on LinkedIn and vice versa. This is how powerful this combination can be:
Multichannel for increased visibility: Reaching a prospect on multiple channels increases the likelihood that they will read your message.
Automated follow-up: With automation, a prospect can receive an initial email contact and then a follow-up on LinkedIn if they don't respond.
More comprehensive approach: While email allows for more formal and detailed communication, prospecting on LinkedIn offers more direct and personal interaction.
With this hybrid approach, Magileads offers users a complete solution to maximize their prospecting and generate leads in a more efficient and less time-consuming way.
When to use email
Tools to create ideal email scenarios
Email is particularly effective in several situations. You should use it when you want to reach a large audience without being limited by a specific platform. Email is ideal for mass campaigns, where large-scale personalization is possible. It is also suitable for formal communications, such as business proposals or follow-ups after a meeting.
Tips to Maximize Efficiency
To get the most out of email, personalize your messages. Tailor the content to each recipient to increase your chances of success. Use automation tools to manage your campaigns efficiently.
