Ashley describes this as her favorite and most profitable strategy. Here's namibia phone number material how it works. She started by running ads to warm up her audience. According to her, these engagement activities could be customer reviews of the company, its performance, quotes, warranties, etc. Anything to get people to stop scrolling and engage. Advertising strategy – advertising with social proof. Use positive customer reviews in your customer acquisition and purchasing campaigns.
The great thing about this strategy is that it works just like a marketing funnel. You start with broad targeting to see who is interested, and then spend your money on the people who are most likely to buy. “Once I have a group of interested customers, I retarget them with shopping campaigns,” Ashley explains. Now that the engagement campaign has cast such a wide net, it's time to narrow down the audience and find buyers - hence the buying campaign.
