EC based on their in-store purchase history

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Digital marketing, which combines these two "digital" elements, enables the following previously difficult marketing activities:
・Approach to encourage customers to purchase recommended co-selling products via
・Send coupons via smartphone app when customers are near a store based on their location information

With the proliferation of information and the ability belgium telegram database of consumers to examine information themselves, the process leading up to a purchase has become more complex and lengthy. In this day and age when one-to-one marketing tailored to each individual is required, it is no wonder that digital marketing is attracting attention as an important marketing method.

The difference between digital marketing and web marketing
The difference between digital marketing and web marketing

The biggest difference between digital marketing and web marketing is the types of digital channels used as tools and the amount of information that can be obtained.

Web marketing is a marketing activity conducted solely through the channel of the website, based on behavioral data on the web. Specifically, it includes SEO, listing ads, access analysis, and website improvements.