What is content marketing anyway

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Following on from the contents of the second and third emails, the aim is to move the audience from online to offline, while impressing them that the seminar is being held by a company with extensive knowledge of the industry. For example, if you can introduce it as "We will also introduce the case study we sent you last time on the day," the story will flow well. It is also a good idea to appeal to the recipient of the email with special benefits exclusive to the seminar.


Timing setting points Since this is a product that benin telegram database takes a relatively long time to consider, the emphasis is on "regular contact." The example assumes that seminars are held regularly. In order to operate the email, it is necessary to maintain the email body according to the actual seminar date and time. If seminars are not held regularly, it will also be necessary to adjust the delivery timing. summary Create content based on the scenario you created, and set up the delivery settings taking into account the timing of delivery, and your step email is complete.


After that, emails will be sent automatically depending on the timing of the customer's actions. It takes some time to set up, but step emails are different from email newsletters in that once they are set up, they start running automatically, reducing the need for human resources. Based on scenarios, create content that will gradually deepen your relationships with your customers and use it to help with your company's marketing. Furthermore, you can expect to improve the effectiveness of your step emails by analyzing the results of the emails you have set up and reviewing the scenario, content, and timing of delivery.