Artificial intelligence at the service of email marketing

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In the field of emailing, standing out and attracting the attention of recipients is a complicated task for companies. This is easy to understand when you know that in 2020, nearly 306.4 billion emails were sent every day. This colossal figure highlights the extent of the difficulty. Email campaigns find themselves drowned among other messages and it is therefore more difficult to reach prospects and customers, but also to get them to take action. As a result, marketers are looking for improvement and optimization to ensure that their email marketing campaigns remain profitable and effective.

Some sophisticated emailing solutions have croatia telemarketing understood this well and have taken the step to place Artificial Intelligence (AI) at the heart of their tool in order to maximize the effectiveness of the emails delivered and offer a quality service . Artificial intelligence is still in its infancy in this field, but we can already say that this technology is marking a major turning point in the emailing strategy of companies .

In this article, you will discover how AI is gradually being integrated into email marketing functionalities.



Summary
Artificial Intelligence and its subcategories
AI is a technology that makes it possible to create computer programs, systems, software and machines that have the ability to solve problems , perform complex tasks and imitate a form of human intelligence through a faculty of reasoning and learning from past experiences.

This technology brings together several sub-domains such as deep learning, natural language processing or machine learning. To understand the place of AI in email marketing and its role, we will focus on the last two branches.