September 30, 2024
content strategy
Email deliverability is one of the biggest challenges most email marketers face. It's frustrating to see your emails end up in the spam folder despite all the time and effort you put into creating them.
Fortunately, there are several practical solutions to improve the deliverability of sweden email list your emails and ensure they reach your recipients' inboxes.
Difference Between Email Deliverability and Deliverability
Before we get into tactics to improve deliverability, it's essential to understand the difference between email "deliverability" and "deliverability," which are two separate metrics.
What is Email Deliverability?
Email deliverability measures whether or not your email is accepted by the recipient's server. As long as the email doesn't bounce, it's considered delivered.
However, delivery rate does not distinguish between emails that reach the inbox and those that end up in the spam folder. This is simply the number of emails that are not bounced back.
What is email deliverability?
Email deliverability, or inbox placement rate, comes into play after the recipient's server accepts the email. It measures the number of emails that are actually delivered to the recipient's inbox and not to the spam folder.
Now that this distinction is clear, let's move on to tactics to improve your email deliverability.
12 Effective Tactics to Improve Email Deliverability
One of the key elements of setting up a strong email infrastructure is authenticating your sending domain. Email authentication informs the recipient's server that the email is coming from a legitimate, verified domain, and not a scammer.
1 – Authenticate your domain with SPF, DKIM, and DMARC
These are the main email authentication methods:
Sender Policy Framework (SPF) verifies that the received email comes from an authorized sender and not a relay server.
DomainKeys Identified Mail (DKIM) ensures that no changes were made to the message during transmission.
Domain-based Message Authentication, Reporting, and Conformance (DMARC) uses SPF and DKIM to authenticate emails and block fraudulent messages.
2 – Warmup your IP address
Before sending emails from a new IP address, it is critical to warm up the IP. Send a small number of emails to your most active and engaged users first to signal to ISPs that your emails are relevant.
As your IP reputation increases, you will be able to gradually increase sending volume without experiencing delivery issues.
3 – Monitor your sender reputation and blacklists
Maintaining a good sender reputation or score is critical. This includes tracking user complaints, spam reports, your company’s email history, your domain reputation, and bounce rate.
Use tools like Senderscore.org, BarracudaCentral, Google Postmaster, and Microsoft SNDS to assess and improve your sender reputation.
4 – Use double opt-in or subscription confirmation
Ensure that all subscribers to your email list are actually interested in your messages by using double opt-in. This method requires users to verify their email address after signing up, ensuring address validity and increasing email interaction and engagement.
5 – Make unsubscribing easy
Make it easy for your subscribers to unsubscribe from your email list. If the unsubscribe process is complicated, your emails risk being flagged as spam, which hurts your delivery rate.
Include a clear unsubscribe link or button in all your emails and use enough white space to prevent accidental clicks on other links.
READ ALSO: Create Great Emails with Spintax and Automate with Magileads – Complete Guide
6 – Avoid Words with Spam Connotations
Certain expressions can trigger spam filters and send your emails straight to the spam folder.
Avoid words like “FREE”, “Urgent”, “Win”, as well as the use of special characters (e.g.
