What is the importance of conversational commerce?

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The goal of conversational commerce is simple: Push consumers to buy by exchanging instant messages that are very easy for everyone to use. Conversational commerce tools allow you to redefine the customer experience, whether it is using chatbots, voice assistance, SMS or any other channel. This positive or negative experience undoubtedly impacts the purchasing list of costa rica whatsapp phone numbers process, hence the importance of taking care of the customer journey, regardless of the channel used.

Fortunately, there are many companies that already value the importance of conversational commerce, and that have found in its application a way to personalize and give warmth to the shopping experience .



Advantages-of-conversion-trading (1)

More and more consumers are buying online, which allows them to continue shopping from the couch, without having to go to physical stores, especially during this pandemic. Conversational commerce facilitates this process.

Furthermore, the rapid development of artificial intelligence systems has made it possible for conversational commerce to offer more sophisticated and advanced services. It is estimated that this technology offers a sales conversion rate up to 4 times higher than that of traditional purchasing channels.