1. Google Ads (formerly AdWords)
The best tool for paid digital campaigns is Google Ads. Being a Google product, it provides you with a complete database that allows you to reach any profile. The main disadvantage is that in bc data philippines some industries it can be relatively expensive.
It works through auctions or bidding, which means that the position of your ad depends on what you are willing to pay. Therefore, choosing the right keywords and optimizing your ads is key to optimizing results and saving money.
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2. Paid advertising on social networks
After Google Ads, social media is a digital campaign tool that you should already be taking advantage of. The first contact with them is usually to seek a friendly and natural reach with users.
But if you decide to go further, you will find that they offer very attractive options if you want to invest little. Their main advantage is that you can segment your efforts more accurately.
Go to LinkedIn if you have a company that sells to other companies and you want to form business alliances.
Take advantage of Facebook and YouTube when you need to generate positioning and brand recognition.
Go to Twitter to chat with your customers in a quick and enjoyable way.
Explore Pinterest and Instagram if your niche is very visual, young and aspirational.
While it is attractive to be on all social networks, it is not always necessary. If you have any questions, contact us and let us help you define the right strategy.
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3. Banners and mentions
The last of the paid advertising tools is one of the least used and requires some extra knowledge. It consists of getting a website to place your advertising on their site, very similar to paying for an ad in a magazine.
It is interesting if you choose a publication in your sector, which provides quality content and has a good flow of users. This method works through a fixed payment agreed in advance and the cost depends on the characteristics of the publication.
What paid advertising tools are you leveraging? An effective digital strategy requires a combination of these and other tactics tailored to your brand.
