In this article, I will present what I learned from the various workshops which, unlike conferences, are times when you can interact more easily with the speaker since they take place in smaller rooms with fewer participants.
Summary
Deliverability Workshop: 50 minutes to understand it and optimize your results.
Speaker: Jessica COUVRY Majelice.
Deliverability is a major issue for any business: on average 20% of legitimate emails are not delivered. The main cause is related to marketing issues and not technical problems.
To improve deliverability, consent must be respected and buy croatia telemarketing data engagement created. The content of an email must provide benefits to readers. It must be of quality, adapted and impactful, otherwise it risks not being opened, or worse, being considered spam.
Jessica Couvry therefore advises working on four blocking aspects:
SPAMTRAPS: These are email addresses trapped by ISPs in order to identify spammers. These addresses are no longer used for several years by their owners and are therefore recovered by ISPs as spamstraps. The best way to fight against spamtraps is to have a clean, recent database and not to buy address lists.
NPI: Also known as hard bounces, they are less penalizing than spamtramps, but they can damage your reputation with ISPs. Again, the best way to avoid them is to have a healthy database and to regularly check that the addresses are correct, every six months for example.
COMPLAINTS: This is a user declaration to their ISP, the famous SPAM or junk mail button. They are counted per day and not per campaign. To avoid complaints, simply respect the principles of consent and commitment, if your customers find your content interesting and have agreed to receive your communication, they will have no reason to report you as SPAM.
Finally, make sure to keep your mailings regular, both in the frequency of sending and in the number of contacts to whom you send them.
