Always remember that building authentic relationships is very important both for B2B lead generation, and for fostering long-term relationships , as well as for better understanding your customers, building loyalty and standing out from the competition.
Affiliates, Testimonials, Partnerships
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Some marketing strategies help prospects become solid sales contacts .
The creation of “Authority builders” is one of them. And when it mexico whatsapp mobile phone number list comes to authority, anyone who knows anything about business understands that it’s not so much what you know, but who you are recognized by.
Testimonials, affiliations, partnerships and awards play a vital role in this process.
Sometimes, an authentic testimonial from a satisfied customer can be more effective than twenty white papers or blogs.
The statistics speak for themselves: 95% of people consult reviews before making a purchase, and 85% consider them as reliable as the opinions of their acquaintances.
Step away from this article for a minute, and think about purchasing an alarm system for your business.
You have narrowed down your options to 2 companies that are the same price and have the same overall reviews.
On one company's website you can see that it is affiliated with the "National Association of Safe Companies" and is accredited by the Ministry of Defense with an A+ rating.
The other company's website has no awards, partnerships or affiliations.
You have five seconds: which one would you choose?
From my gut (which, let's be honest, is where most purchasing decisions are made), I'd go with the former.
Why?
Because it increases my confidence that they are more qualified and held to a higher standard.
So we can say that creating a large network of testimonials, affiliations, partnerships, accreditations and awards can help you a lot in building authority in the context of B2B lead generation and to be considered better than the competing companies.
We can compare this principle to famous testimonials . Very useful for building trust and the image of your company. In this specific case, the association with a professional or an expert in the sector can give great trust to the company and the products/services.
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