Let’s take an example with “MARIO ROSSI” that we saw above: sweden whatsapp mobile phone number list Let’s suppose that a SaaS company that provides software for managing marketing in the company, believes that Mario Rossi is a potential buyer.
Looking at the Buyer Persona card, Mario finds reliable information first on Google and YouTube.
You know that your software provides specific solutions for his problems, so you create videos and content on your company blog that showcase those solutions.
This content should then be promoted on Google, YouTube and LinkedIn) the social media that Mario mainly uses, that is, the “media” where it is most likely to be seen by buyers who have the same problems to solve and of the same type as our avatar “Mario”.
This is a great way to generate “hot” leads, which are very close to purchasing the software in this case.
When choosing the media and content format for your potential buyers, keep in mind that 65% of all people are visual learners and people will spend 10% more time looking at images or videos on a page than just text.
“Visual” content marketing is a great strategy for all customers, both B2B and B2C.
For many companies, as we have seen, contrary to popular belief, the end of the purchasing process is not the end of our B2B buyer’s “journey” on the contrary.
In this digital age where customers, both B2C and B2B, are constantly bombarded with content and advertising, companies must find a way to stand out from the crowd, using buyer personas, as we have seen in this paragraph, your marketing team can create specific messages and content that will capture the attention of your target audience, convert them and retain them as a customer.
You can write to us to enter the waiting list and nominate your B2B company to receive a personalized Strategic Marketing consultancy to correctly plan the path to take at the B2B Digital Marketing level here:
