Simple, they search for it on Google.
Paid search ads are the ads that appear at the top of the search results when someone searches for something on Google (or searches on Bing or Yahoo, etc…)
Basically, this is what happens : on average, 41% of turkey whatsapp mobile phone number list clicks go to the first 3 paid ads on the search results page. I don't think you need any more reasons to implement a Google Adwords strategy for your B2B company right away.
We know that the middle of the funnel is the “THINK” stage, and that the research and discovery cycle takes consumers back and forth along the path to purchase, which means you need to invest in both BRAND awareness and final purchase consideration.
Guess what?
PPC advertising can increase brand awareness (letting people who are looking for a solution to their problem know that your company can do it) by 80%.
Not only that, but 75% of people who click on ads also say that online search ads are helpful in finding what they need (Google shows and rewards the most relevant ads to users' searches first).
B2b email marketing strategy – marketing automation
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By now, email is a pretty mainstream B2B marketing strategy, it’s a great way to stay top of mind and help your existing customer base stay informed about new products, insights, and offers from your company.
Marketers who do it right see (on average) a 760% increase in revenue from segmented, personalized marketing campaigns.
Some examples of good B2B email marketing for the bottom of the funnel (of the purchasing process):
Monthly newsletters
Blog Newsletter
Webinar Notifications
Notifications of new service offers
Webinar Announcements and Reminders
New eBook Announcements
Staff Presentation Email
B2B Marketing Strategies for the Final Stage of the Buying Cycle
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And now we come to the final stages of the purchasing journey, the “DO” phase, followed by the support phase and the new customer loyalty cycle.
The bottom of the FUNNEL is where the user actually converts from a prospect into a customer.
Your biggest obstacle will be producing content that triggers this final action.
Some of the most effective B2B marketing tools at this stage are:
SEO
PPC
We have already seen previously how these tools work and I will not repeat myself.
However, there are some tactics that work very well with the three tools above, to convince potential customers to take action and contact us, let's see some:
Install a chat service on your website so that customers can get instant answers to their questions and book appointments/purchase products.
Create personalized content (78% of U.S. Internet users said that relevant personal content from brands increases their purchase intent)
Promote case studies
Advertise testimonials
Promote free trials of your product or service
Advertise white papers or other marketing materials that showcase the effectiveness (or beauty) of your product or service
Personalize presentations based on the consumer
Advertise live demos and Q&As
If you use these tactics in your email marketing, PPC and SEO campaigns for the , you will see a significant increase in leads and sales.
The Final Stage of the B2B Buyer's Journey: Loyalty Strategy
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Congratulations! You now have a new customer!
How will you maintain them?
This is the main question you need to ask yourself in the final phase of the FUNNEL, because in reality there is no real “final” phase.
Any entrepreneur knows that it is easier to retain an existing customer than to generate new ones, so investing in retaining your current customers is KEY.
Hopefully, after your new customer makes a purchase, they will start their journey again with another of your products/services.
Or, even better, become an advocate for your company, and start selling your product or service for you in the form of recommendations to other people (Referral Marketing).
We saw above that reviews matter, a lot.
So how are you going to get this new customer to review you?
Or share their story about you on social media?
How will you convince them to recommend you to their friends?
You can do all this don't worry!
Ask for reviews, engage with them on social media, offer them an exclusive discount, give them something free for their birthday, give them advice for free.
There are literally hundreds of customer retention tactics out there, find the ones that work best for your products and business. One simple and cost-effective way to do this is through personalization.
Modern consumers LOVE personalization: 63% of them now expect brands to use their purchase history to provide personalized experiences, and 79% say they are only likely to engage with an offer if it has been personalized.
Well! We have also arrived at the conclusion of this article, I say goodbye by reminding you that if you need support to create the STRATEGY and on all the tactics seen above, we can help you!
You can write to us to enter the waiting list and nominate your B2B company to receive a personalized Strategic Marketing consultancy to correctly plan the path to take at the B2B Digital Marketing level here:
