Best time to send an email: Asia Pacific Region

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For marketers targeting the CEE region, this leaves more room for flexibility, as they don’t have to worry about launching their campaigns first thing in the morning.

Best day to send an email: CEE area

Marketers targeting CEE audiences have the highest chances of opening and clicking through their messages if they send their campaigns early in the week.

Email engagement rates are at their highest on Mondays (20.42% OR, 2.32% CTR) and continue to slowly decline throughout the week.

The results in the Asia-Pacific region are quite surprising.

For the most part, we are still seeing marketers get pakistan phone number list relatively decent open and click-through rates around normal business hours. Specifically, the optimal time period lasts between 9:00 a.m. and 6:00 p.m.


However, what is surprising is that marketers continue to send their emails later in the night. Over 18% of all emails were sent between 9:00 PM and 2:00 AM.

While these emails see lower open rates, their CTRs aren’t always low. 11:00 PM tops the list in terms of click-through rates, with a score of 3.11%.
If your target audience is in the Asia-Pacific region, consider sending your emails in the first half of the week.

This is when consumers showed the highest rates of engagement and were most likely to generate high open and click-through rates.

That said, while Tuesday and Wednesday top our list, the other days of the week aren’t far behind.