If increasing your open and response rates is your goal, there are levers to use, but don’t assume you get to choose which ones. Most marketers simply copy the best email templates and subject lines. However, with cold emailing, this doesn’t really matter. What matters is what your prospects want.
The more similar your email is to those sales email templates, the more likely people will see it as a template and ignore it. Use A/B testing (not your guesswork) to define the right approach.
5. You are not using a signature.
If you want people to take action on your emails, remind them who you are, especially in cold emails—because they office 365 database won’t naturally know that. So tell them, but don’t use a ton of space in the email content to do this; just your signature. In fact, you can use your signature to introduce yourself. Include your name, job title, the name of the company you work for, contact information, and a link to your website that email recipients can click to find out more about you and your company.
If you don't include a signature, your recipient may never know who you are. Additionally, sending an email without a signature gives the impression that your emails are not legitimate and makes you look unprofessional.
6. Your email copy lacks both clarity and conciseness.
One of the biggest mistakes people make when crafting sales email copy is trying to cram too much into one email. I know you want people to give you a chance, so you want to tell them everything you have to offer. But no, you really have to restrain yourself.
It is crucial to keep your email copy short and to the point. Eliminate unnecessary points. Don’t write unnecessarily long emails. This bears repeating: it doesn’t matter if you think it’s important to tell the recipient everything; what matters is what your prospect thinks is important.
People don't like emails with lots of copy; respect their choice. Don't be surprised if you find that long emails are ignored.
Likewise, when crafting your copy, remember: No one wants to hear about your product or service; they want to hear why it’s right for them.
The key to a great cold email, then, is to keep two things clear and relevant. Make sure your product meets both of these criteria.
