Online shopping trends in 10 Asian cities

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transcosmos has released the "2019 Online Shopping Usage Survey
in 10 Asian Cities." The survey targeted 3,200 e-commerce users in 10 cities, including Tokyo, Taipei, Shanghai, Manila, Hanoi, Singapore, Bangkok, Kuala Lumpur, Jakarta, and Mumbai, and aimed to clarify the characteristics and trends of each city. The trend revealed
in this survey is that showrooming and webrooming are popular in regional cities other than Tokyo.
Showrooming refers to viewing and confirming products in a physical store and then purchasing the product on an e-commerce site, while webrooming refers to viewing a product on an e-commerce site and then purchasing the product in a physical store.
The percentage of people who have experienced showrooming is 62% in Tokyo, while in other Asian cities it is over 80%. The percentage of people who have experienced webrooming is also 54% in Tokyo, while in Beijing and Taipei it is in the 70% range and in other cities it is over 80%.
As a result, the percentage of users who do malaysia whatsapp data both showrooming and webrooming (omnichannel shoppers) is 32% in Tokyo, while in the other nine Asian cities it is in the 70% to 80% range (average 77%), showing a large difference.
While it could be said that Tokyo is unique, it can be said that in the other nine cities, physical stores and e-commerce sites coexist.

Fig.06


summary
Singapore, Thailand, and Malaysia are the driving forces in the Southeast Asian EC market.
The reason is that these three countries have developed internet infrastructure and smartphones are becoming more familiar to consumers.
And as seen in "Online Shopping Usage Trends in 10 Asian Cities," the fusion of online and offline is likely to play a part in this.
Until now, it has been said that if either "online EC" or "offline brick-and-mortar stores" grows, the profits of the other will be taken away.
However, there is a strong view that this situation will change in 2019. This is because many retailers in Southeast Asia have become involved with EC platforms as "trusted partners."
By using EC platforms, it has become possible to carry out effective sales promotions in brick-and-mortar stores using data and predictive technology provided online. If
collaborations with EC platforms, mainly among major retailers and manufacturers in the Southeast Asian region, progress, the Southeast Asian EC market will likely develop rapidly in the future.