What we can see from China's "618 Sales Campaign"

[metoc15411]

In China, the summer discount sale called "618 Mid-year Shopping Festival" was held until June 18th last week, and Alibaba Group and others announced the amazing results.
More than 200,000 brands and stores participated in this "618 Shopping Festival" on Alibaba's EC mall (Taobao, Tmall), and it is said that 110 of those brands exceeded 100 million yuan (about 1.56 billion yen) in sales volume.


In addition, the cross-border e-commerce mall "Tmall Global" announced that its sales amount increased by 197% from 2018. In this article, we will summarize
the characteristics of this year's "618 Shopping Festival", the sales amount of the "618 Shopping Festival", and the current situation of the Chinese market as seen from Alibaba's expansion into Russia.


"618 Sales Campaign" JD.com and Alibaba are doing great
The "618 Sales" is a discount event held throughout mexico whatsapp data China from June 1st to June 18th, and is a major sales event in China on a par with "Double 11".
Currently, it is held with the participation of various EC platform stores, EC sites, and brick-and-mortar stores, led by the Alibaba Group. "618" is said to have originally originated from "Sale JD 618", which was held to commemorate the founding date (June 18, 1998) of JD.com, China's second largest EC platform. Looking at the
sales of this year's "618 Sales", JD.com's cumulative order amount for the 18 days from June 1st to June 18th exceeded 201.5 billion yuan (approximately 3.15 trillion yen), 26.6% higher than 2018's 159.2 billion yuan.
According to JD, 750 million consumers around the world shopped on JD.com.
JD's strength is its unique logistics system, and it emphasizes that the ratio of same-day and next-day delivery for "618 sales related packages" exceeded 91%. As for
the Alibaba Group, there has been no announcement of overall sales. In the case of Alibaba, only detailed data has been released.
According to the information, more than 200,000 brands and stores participated in the "618 sales" on Alibaba's retail platform, making it the largest ever.
In addition, the transaction volume of over 100 brands with stores on "Tmall" exceeded last year's "Double 11", and more than 110 brands exceeded sales of 100 million yuan (approximately 1.56 billion yen).
In the Alibaba Group's "618 sales", new records were set, such as "Apple recorded sales worth 100 million yuan (approximately 1.56 billion yen) in 2 minutes and 45 seconds."