Australia tops inbound tourism per capita spending

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The average travel expenditure per person for inbound tourists in 2018 is estimated to be 153,000 yen.
Broken down by country and region, Australia had the highest expenditure at 242,000 yen, followed by Spain at 237,000 yen and Italy at 224,000 yen. While
there are many inbound tourists from Asia, in terms of the amount of money spent, Western countries such as Australia and Europe rank high.

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(2) Towards the expansion of the inbound market in 2019

In this section , we have quoted some figures from namibia whatsapp data "Trends in the inbound market in 2018 and toward further market expansion," and summarized what measures will be needed to expand inbound tourism in the future.

Are there differences in behavioral characteristics between Asia and Europe, the US, and Australia?
According to the report, it is important to promote initiatives that take into account the behavioral preferences of Asia and Europe, the US, Australia and Europe.
Popular destinations in Asia include sightseeing of seasonal scenery such as cherry blossoms, autumn leaves, and snowscapes, as well as theme parks. There is also emphasis on dining and shopping. Meanwhile
, in Europe, the US, Australia and Europe, sightseeing of historical and cultural heritage sites such as temples, shrines, and Japanese gardens is popular, and touring Japanese tourist sites (shrines, temples, etc.) seems to be preferred.

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In both Asia and Europe, the US and Australia, the most common methods of gathering information on sightseeing, accommodation, food, shopping, etc. are online review sites and print guidebooks. Furthermore, in Asia
, there is a strong tendency to use smartphones to gather information, as well as personal blogs and SNS.