A win-back email, as the name suggests, is an qatar mobile phone numbers database ecommerce email or series of emails sent to inactive (idle) customers. In ecommerce, inactive usually means people who haven’t purchased anything long enough to be considered very likely to churn for good.
The goal of the winback email is to activate those customers, to bring them back to your ecommerce store, and persuade them to place another order.
Why send a winback email?
Those customers have already bought from you in the past. It’s a waste to just let them slip away. New customer acquisition is expensive and competitive. So any ecommerce business would benefit from customer retention. Getting existing customers to place repeat orders is 5 times easier, especially when you have shopping behavior insights.
You already have insights about what they like and how they shop. Post-purchase email marketing based on these insights is easier to execute than converting brand new customers.
Winning Back Lost Customers
People can have all sorts of reasons for disengagement with your brand. And it’s not always a negative experience with something they bought. Sometimes they just don’t need your products that often. Not everyone has the habit of regularly checking online shops. Maybe inactive subscribers haven’t lost interest completely, just life got in the way.
So how do we re-engage those customers? A winback campaign is different from your usual promotional emails sent to the entire email list. In fact, many people stop opening emails from brands precisely because they’re all the same.
How to make а winback campaign stand out from the crowd
For a converting winback email, you need to make it interesting, relevant, and stimulate action. Here are some possible directions you can take in your re-engagement email campaign:
FOMO. Play on the fear of missing out with limited-time offers (free shipping or special edition products).
Incentives. Invite them into your rewards program or give them a coupon for the next order.
Feedback. Ask about their last order in the hope they’ll want more of the same.
What’s new? Announce new products or share important company updates.
Best sellers. Feature the products everyone loves.
Values. Remind people of your values or causes to revive their liking of you.
Occasions. Use a birthday email as an excuse to reconnect.
The idea is to make it different and exciting enough for people to click through and re-engage with your site again. The win-back strategy you choose should align with your overall email strategy so you don’t look too desperate, thus devaluing your brand.
But to even get people to read your message, you need them to open it first. That’s where the email subject line can make or break the campaign.
