The answer to these questions is simple: authenticity and transparency are not necessarily linked to your face. You can be honest and sincere without putting yourself forward. How? By relying on your values.
The whole point of authentic and transparent communication is there. To create a bond, a connection with your target and your future customers, you must reveal your values and the DNA of your cambodia whatsapp mobile phone number list company . It is thanks to this that consumers will have confidence in your company and in you. You do not have to show your face, nor all the cogs of your company. You simply have to talk about what drives you, why your company is useful and essential for your target.
This is why it is essential to know the values that your company upholds (which may be a little different from yours) before you start your communication. What is most important to your company? What area does it act on? By determining this, you will know how to address the right people, without overdoing it, without manipulation. Simply by being transparent.
With this starting point, I promise you, everything will flow naturally and you will have authentic communication without difficulty!
What made you choose transparency and authenticity as a guideline in your communication?
I am very attached to truth, justice, and things done well. These are values that have literally driven my daily life since always. From the moment you decide to express yourself on the web, to share knowledge, data or experiences, it is, in my opinion, completely absurd not to be authentic and transparent about your reality .
It doesn't matter whether what you deliver is flattering or not for you. The power of the message conveyed is only valid if it is true, without artifice, without sugarcoating reality . It is, once again in my opinion, a guarantee of reliability to be in front of an honest and transparent person.
So ultimately, it's not even a line of conduct as one might impose in a communication strategy. It simply consists of being oneself, in all circumstances .
