We ensured that there were no duplicates or pages that could cannibalize each other over time. Together with the client, we established a process for creating content for the clinics' fields (support for SEO and PR at the same time), their titles and metadata. With a linkbuilder, we obtained links from local magazines, city websites and other sources. Through effective steps, we have more than tripled the average weekly traffic and are still maintaining the growing trend. Professional, trustworthy and high-quality articles on the treatment of diseases Building content with solid SEO foundations is truly a long-term process… In our case, it was preceded by detailed analysis, prioritization together with the client, and careful data-driven copywriting .
Through keyword analysis, we nominated a total of 5701 relevant keywords with a search volume of at least 20+ per month (on Google and Seznam simultaneously). We classified these terms, among other Brazil Mobile Database things, according to the specific disease or health problem that the client is competent to solve. According to the coarsest sieve, we found more than 600 of them. TIP: In the team, we often follow the so-called Pareto 80/20 rule. This principle also works great in the case of the aforementioned analysis. Approximately 80% of the estimated traffic can be brought by just 20% of the topics (specifically 135 articles about diseases). And we naturally focused on those.
Together with experts, we have classified these diseases according to specializations in the form of treatment fields . After consulting with the client, we have registered 35 specializations (from general medicine to dermatology to surgery) and for each we have nominated suitable authors of articles from among doctors. Based on various input information, we defined: attendance potential and current position for diseases, competitiveness of queries (= difficulty), business priority for the client, capacities of experts, trendiness. Based on this data, we created the perfect publishing plan. A precise " road map" for the wider marketing team and also the doctors themselves .
