Keywords are an integral part of any SEO strategy . Matt Cutts, formerly an engineer in the quality group at Google , confirmed that search engines select the web page or site with the most relevant, frequent, and strategically placed keywords in its content.
But adding keywords to your content is only part of the job. You also need to track your optimization efforts to know if they’re actually working.
What is Keyword Tracking?
Keyword tracking is an SEO-focused activity that involves monitoring the position of your website or web pages for specific keywords. It helps you determine whether your website or content is ranking in search engine results pages (SERPs) for the keywords you target in your content.
Ideally, you want your content to appear at the top of every keyword search. Or at least on the first page of the search engine. By tracking your keywords, you will be aware of your current rankings and can take appropriate action to get to the top spot.
Benefits of Keyword Tracking
Keyword tracking provides critical insight into tongliao telephone number data how your website and content are performing in the SERPs. It helps you identify opportunities for keyword optimization and take actionable steps to improve your website’s online presence .
Let's quickly examine the benefits of keyword tracking in more detail.
Identify Your Site's High-Performing Keywords
Monitoring keyword positions helps you determine:
Which web pages rank well in search engines?
Google's preferred content type
Keywords that generate the most traffic and revenue
With this information, you can better understand what types of keywords and related terms you should focus on and create content for to increase your site's organic visibility.
Instead of creating, optimizing, and publishing content in the dark without relevant data, you can track keyword rankings to guide your content and make data-driven decisions for your SEO campaign.
Assuming some of your web pages rank on positions 11 and 12 (page two of Google) for keywords with significant traffic opportunities, you can further optimize your page content and create new supporting web pages that link to it to improve their rankings and drive traffic.
Increase Income
When you want to identify your site’s high-converting pages and posts, tracking the right metrics and keywords isn’t difficult at all.
Remember, the focus here is on conversions, not traffic. While it’s great to see your organic traffic increase, it won’t do you any good if those visitors don’t buy what you’re selling.
Once you know your high-converting pages and posts, you can use the data in conjunction with keyword rankings to further improve conversions with your content.
According to Backlinko, moving up one spot in organic search results increases click-through rates by 2.8% . So if your keyword tracking data shows that your highest converting post isn’t ranking first, you can focus on optimizing it further to rank higher. Since it’s already converting well, the influx of traffic is likely to generate more revenue.
You can also gather actionable data to help you recover lost rankings by using a keyword ranking checker like AccuRanker . If you notice that your highest-converting post is losing position, you can take immediate action to fix it, preventing significant revenue loss due to less traffic and fewer conversions.
Monitor Your Keywords and Your Competitors
Monitor Your Keywords and Competitors
As part of your SEO strategy, you’ll be targeting a long list of keywords. But you’ll probably prioritize a few keywords that are the highest-volume purchase-intent keywords for your brand. For example, “deck chairs” if you’re an online retailer for lounge chairs.
The problem here is that your competitors are also targeting these keywords.
Tracking keywords will help you understand which keywords your competitors are ranking for and which they are missing out on. You can then use this information to make informed decisions and choose quality keywords that your site can rank for instead of making decisions in the dark.
Consider using AccuRanker to see a top 10 competitor list for all keywords. You can also select up to ten competitors to perform side-by-side comparisons to gather valuable insights.
aggregated competitor lists by Accuranker
If you notice a particular competitor is gaining ground, look into what they’re doing right — like publishing more content or building links diligently — and refine your strategy to better compete with them.
Different Types of Keyword Tracking
You can implement several types of keyword tracking techniques depending on what you think is important for your website.
Here's a quick rundown of each:
Traditional Keyword Ranking
This stage is all about answering what your keywords are ranking for in Google.
The key challenge here is to accurately analyze keyword performance at an individual level. Google SERPs show different results to people based on a variety of factors, including device, location, language, and browsing history, to provide a highly personalized experience.
Therefore, two people may see different ranking results at any given time.
A keyword rank checker takes these personalization factors into account by applying advanced methods to personalize the search and generate average results.
You can also track rankings for these factors separately. For example, AccuRanker tracks keyword rankings for both mobile and desktop. Simply enter or import the keywords you want to track, and the keyword ranking checker will show you the results for each device.
