4. Community building
Sometimes you’re not looking for an email recipient to do qatar telephone number data anything. Your customer onboarding message doesn’t have to spur a customer on to take action.
Instead, it can show them that they’ve joined a tight-knit group. You’re looking to foster a sense of belonging and community.
Many brands use a sense of community to aid customer loyalty. More than that, consumers who have an emotional connection to a brand can grow into advocates. They’ll fiercely defend their chosen community. They’ll also promote it over others. That’s the principal value of this type of onboarding email.
Consider social proof and case studies for community building.
Here’s an example of a community building welcome email from Backcountry.
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5. Keeping it simple
Whatever the goal of your onboarding campaign, your emails don’t have to be complicated. Flashy design is all very well, but often recipients respond best to simplicity. Take a look at the below example from Flow.
onboarding email example
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The message defines ‘keeping it simple’. There are no graphics or images and little text. In a short and punchy email, though, the company achieves a lot.
They promote their collection of apps and provide a link to email support. They also have a clear call-to-action (CTA) to get a user started with their product. All that comes in a message that’s not so long as to allow a reader to get bored.
You can even try plain-text emails without images if that fits your brand. With good formatting and useful information, it might be just an effective onboarding email as many others.
6. Cross & upselling
Use an onboarding email to try to boost customer retention and fight churn from the start. That’s especially valuable for SaaS businesses.
Tap into your customer insights and send targeted onboarding sequences based on the products and plans bought. Suggest related products or strategies doable with those products. (Discover more ideas for customer segmentation here.)
